THE CHALLENGE

Hendricks OMNX is a pretty amazing industry, specializing in transforming coal waste particles into super high-burning efficient coal burning pellets. The coal industry is extremely wasteful, but now there is a green company that solely focused on re-using the waste from coal plants. OMNX needed an entire identity developed that could communicate this.

art direction // tyrone pardue
design // ashley armstrong, danielle palmstrom, kayla speed