THE GLOBAL BAZAAR
Wayfair Professional wanted to launch an inspirational evergreen campaign to inspire their Interior Designer consumers. The overarching idea was to pull in inspiration from different locations around the globe, and each curated collection would represent a different country. Our big idea? THE GLOBAL BAZAAR. Much like a bazaar, the curated collection was a cultural marketplace, overflowing with inspiring products and treasures to discover. We wanted consumers to get that feeling of scoring a perfect unique find that makes their client’s project complete.
The look and feel had a premium editorial vibe, and was complete with unique color palettes for each destination so that there was consistency across all channels. The Paris collection featured romantic velvets, brushed brass accents, and soft silhouettes. The Singapore collection featured strong architectural accents, sophisticated marbles, and a muted palette. The entire campaign consisted of digital homepage banners, social media strategy and designs, unique content emails, and print collateral for our marketing team and PR.
art direction and design lead // kayla speed
copy // catherine jordan-larosa
designers // brittany brannelly and zahra barzin